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New Suit over “Reef-Friendly” Alba Botanica Sunscreen Illustrates the Pitfalls of Advertising a Company’s Environmental Friendliness

By Randal M. Shaheen and Andrea Cohen on November 11, 2021 Posted in Consumer Legal Remedies Act, Unfair Competition Law

November 11, 2021 By: Randal Shaheen and Andrea Cohen A new false advertising case against the maker of Alba Botanica sunscreen demonstrates the risks of marketing a company’s environmental credentials. In a recent article, “The Difficult Art of Advertising Carbon Reductions,” Linda Goldstein and Randal Shaheen of BakerHostetler discussed the potential application of Section 5(a) … Continue Reading